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Channel: Strategic Planning – Sally McKenzie
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Keeping up with Your Customers: 5 Fundamentals for Tackling the Multi-Channel...

This morning, two very good articles about multi-channel retailing popped up from Twitterers that I follow.  With way too much to read already, I hesitated to click but I am glad that I did.  This is a...

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10 Reasons Why Some Manufacturers Still Ponder Selling Online

Earlier this month, I read a blog post from E-consultancy titled “Why Not Selling Online Can Damage Your Brand“.   The piece covers many of the key reasons why e-commerce has become a must have for...

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Webinar Replay – More for Manufacturers. What is the Meaning of Your...

If you missed last week’s webinar with Elastic Path, From Manufacturer to Retailer: Expanding Your Brand Through E-commerce, you can view a recording of the webinar here You can also check out my guest...

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It’s 2010. Do You Know Where Your E-Commerce Strategy Is? 7 Signs You Need to...

Happy New Year, a few weeks in.  Despite one of the most challenging years for retail in recent memory, those of us in e-commerce had, by most reports a positive 2009.   Cash strapped consumers turned...

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A Lesson from Dad: Why Your E-commerce Platform Search Isn’t Just About Software

When I was a kid, I used to love to listen to my father talk about politics. He was opinionated and unfalteringly convinced that his point of view was not only right, but shared by “all” Americans (at...

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Want your E-commerce Project to Move Faster? Try Slowing Down: New Data...

By most people's definition, I'm a fast mover.  I learn fast. I speak fast.  I walk fast (I'm only about 5'2 so I have to in order to keep up with everyone else), and I get things done fast.  One of...

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Time to Drop the “E” in E-commerce? A Practical (and possibly selfish)...

At a conference I attended a long time ago (probably at least a decade ago) I remember an industry analyst (don’t remember who) saying something along the lines of “we’ll know that e-commerce has...

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E-Commerce Leaders: Is Your Decision Making in A Swarm? Take 5 Lessons from...

Photo courtesy of bees-on-the-net.com When I’m as busy as I’ve been this year, there are two things that I miss the most: 1) reading and 2) writing. There just doesn’t seem to be time enough to do...

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E-commerce: You’re Not Selling Online until the Fat Lady Sweats

Is there an e-commerce initiative on your priority list for 2011? Don’t be the fat lady at the gym. Just about every day that I’m not traveling on business, I take a break from my e-commerce work and...

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10 Online Retail Lessons Learned at Least 10 Times, and Still Loving It.

I love my job. It’s been a frenzied year so far and with many e-commerce teams about to hunker down for the holiday crunch, I’m at last taking a two week break to read, (hopefully) write and recharge....

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